sports sponsorship

Sep 5, 2023

Why brands need to play catch up when it comes to opportunities in women's sport

The FIFA Women’s World Cup 2023 was a turning point for women's sport, but while some brands are capitalising, others are still slow to recognise the opportunities to reach a highly engaged audience. 

Jul 18, 2022

Oppo extends interest in sports marketing with UEFA deal

Chinese electronics brand signs up with European football body across different competitions, including the Champions League for the next two seasons.

Jun 22, 2018

DAN acquires Klip Desk

The sports content marketing agency will join the network's global sports and marketing business MKTG.

Oct 17, 2016

Be fast, funny and prepared for crisis: the new world of sports sponsorship

There are increasingly more opportunities out there, but also more pitfalls.

Oct 7, 2016

How Japanese brands can get the most out of Tokyo 2020

For any sponsor hoping to win at the next Summer Games, preparation starts now.

Jun 10, 2010

Five things you need to know about: Marketing at the 2010 FIFA World Cup

Mike Jackson, managing director of MEC Access Asia-Pacific, tells us five things we need to know about how brands should be deploying their marketing activities at this summer's 2010 FIFA World Cup football tournament hosted in South Africa.