Matthew Miller
May 20, 2016

D&AD winners: Y&R NZ is world's 'most-awarded'; White Pencil for 'Clever buoy'

LONDON - Y&R New Zealand emerged as the world's most awarded agency, a masking tape expo in Japan won a Black Pencil, and M&C Saatchi's 'Clever buoy' brought home a White Pencil as the D&AD announced its professional awards overnight.

Tom Paine, creative director on 'McWhopper'
Tom Paine, creative director on 'McWhopper'

At the awards ceremony, which took place Thursday evening London time, the organisation handed out two Black Pencils, its highest accolade. The Japan-based winner was ‘mt expo 2015’, a display for a brand of masking tape, by iyamadesign for Kamoi Kakoshi, which won in the Spatial Design category. The other Black Pencil winner was ‘The World Addressed’, by what3words of the UK in the 'Creativity for Good' category.

Y&R New Zealand was crowned 'Most Awarded Advertising Agency of 2016', thanks to six Yellow Pencils, plus one Graphite and one Wood, for its work with Burger King on the ‘McWhopper’ campaign

Three agencies won White Pencils: In addition to ‘Clever Buoy’ (by M&C Saatchi for Optus), the winners were ‘Security Moms’ (Ogilvy Brasil for Sport Clube do Recife, Brazil) and ‘Fairphone 2’ (seymourpowell for Fairphone, UK).

Overall 747 Pencils were bestowed:

  • Black - 2
  • White - 3
  • Yellow - 61
  • Graphite - 149
  • Wood - 532

The table below shows the Black, Yellow and White winners from Asia-Pacific countries. For more information, visit the D&AD website. Earlier, we listed all the APAC Pencil winners for this year (the organisation does not specify the type of pencil won until the ceremony, so this was essentially a shortlist).

Pencil Level Title Agency Client Jury Name Category name Country
Black Pencil mt expo 2015 iyamadesign inc. Kamoi Kakoshi Spatial & Experiential Design Trade Show & Exposition Design Japan
White Pencil Clever Buoy M&C Saatchi Optus Creativity for Good (White Pencil) Service Innovations Australia
Yellow Pencil Cards Against Domestic Violence The Joy Agency Pty Ltd Domestic Violence NSW Writing for Design Writing for Printed Materials & Graphic Communications Australia
Yellow Pencil Act of Love HAKUHODO Kettle inc Sagami Rubber Industries Branding Digital Brand Expression Japan
Yellow Pencil Shell We Move? HAKUHODO Kettle / HAKUHODO Recruit Sumai Company Branding Brand Experience & Environments Japan
Yellow Pencil WORLD TABLE TENNIS CHAMPIONSHIPS 2015 DENTSU INC. TV TOKYO Corporation Crafts for Design Photography for Design Japan
Yellow Pencil APPLE+ Learning to Design, Designing to Learn Ken Miki & Associates Ginza Graphic Gallery Spatial & Experiential Design Exhibition Design Japan
Yellow Pencil Unforgotten Soldiers DDB Group New Zealand Sky TV Branding Brand Experience & Environments New Zealand
Yellow Pencil McWhopper Y&R New Zealand & Resn Burger King Corporation Digital Marketing Integrated Digital Campaigns New Zealand
Yellow Pencil Brewtroleum Colenso BBDO DB Breweries Direct Direct Product & Service New Zealand
Yellow Pencil McWhopper Y&R New Zealand and DAVID The Agency Miami Burger King Corporation Direct Direct Integrated Campaigns New Zealand
Yellow Pencil McWhopper Y&R New Zealand & DAVID The Agency Miami Burger King Corporation Integrated & Innovative Media Earned Media - Large Business (over 500 employees) New Zealand
Yellow Pencil McWhopper Y&R New Zealand and DAVID The Agency Miami Burger King Corporation Media Use of Integrated Media New Zealand
Yellow Pencil Clever Kash Saatchi & Saatchi ASB Bank Mobile Marketing Innovative Use of Mobile Technology New Zealand
Yellow Pencil Brewtroleum Colenso BBDO DB Breweries Outdoor Advertising Ambient New Zealand
Yellow Pencil McWhopper Y&R New Zealand Burger King Corporation PR Best Integrated Campaign New Zealand
Yellow Pencil Paradise Hill FCB New Zealand It?s Not OK PR Creative Use of Media New Zealand
Yellow Pencil McWhopper Y&R New Zealand Burger King Corporation Press Advertising Press Advertising New Zealand
Yellow Pencil The Shape Of Imagination Ogilvy & Mather Singapore LEGO Branding Brand Experience & Environments Singapore
Yellow Pencil Rubbish Famzine - The Incomplete Herbarium and Other Garden CIty Exploits Kinetic Singapore Magazine & Newspaper Design Independent Magazines Singapore
Yellow Pencil The World's First Soap Bus Ticket Leo Burnett Solutions Inc Asiri Group of Hospitals Media Use of Direct Media Sri Lanka

In addition, Hong Kong photographer Tam Hoi Ying won The Next Photographer Award, Presented in partnership with Getty Images, the award aims to find the best new photographers and promote them back to the creative industry. 

Koji Iyama of iyamadesign



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