Babar Khan Javed
Jun 15, 2017

Criteo brings direct header bidding to Asia

In response to the growing use of adblockers, a key player in the programmatic ecosystem is upping its game to serve ads that place the customer experience first.

Dushyant Sapre

In a move it says will help publishers increase their yield and make more money, Criteo has introduced its Direct Bidder solution in Asia.

With header bidding, publishers can offer their digital inventory to multiple ad exchanges in a format that mirrors an auction, thereby offering the publisher the opportunity to earn a higher cost per impression. This contradicts the current model, wherein a publisher would offer its digital inventory de facto to Double...

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