Julie Paul
Aug 30, 2013

Convert and cultivate: Steps brands can take to nurture an online community

Tips for brands on how to transform a loose online audience into a close-knit and engaged community that delivers hard business data and meaningful insights.

Online communities are everywhere. Brands and market researchers alike are beginning to realise they can be used not only to engage with their customers, but also to garner crucial insight, and numbers are expected to grow by 30 to 40 per cent in 2013.

If your business owns a well managed and up-to-date website, Twitter or Facebook page, the chances are it already has a community in some shape or form, or at least...

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