Josie Brown
Jun 4, 2014

Content marketing the winner at AMES

The jury is in: Online content can deliver real results for brands, way beyond the likes and clicks.

Josie Brown

As a judge on the Digital Effectiveness panel at the recent AMES awards in Singapore, I was privileged to see a range of the region’s best digital work. What struck me most across all the entries was how strong the use of content has become in driving effective business growth.

There are still too many examples in our industry where brands and agencies are happy counting shares and “viral” impressions as a measure for success,...

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