Jenny Chan 陳詠欣
Jun 19, 2015

Commercialize TV names China GM

BEIJING - Commercialize TV (CTV) has hired Liang Chen (陈亮) from You On Demand to be its new general manager for China.

Liang Chen (陈亮)
Liang Chen (陈亮)

Chen was previously vice-president of business development at You On Demand, a position he held for almost four years. He led a team that launched new app technologies and developed video-on-demand partnerships with Xiaomi, Huawei and CNTV.

In his new role at CTV*, Chen will be responsible for managing relationships with clients and platforms within China while also seeking out local talent.

Craig Galvin, CEO of Commercialize TV, told Campaign Asia-Pacific that Chen’s appointment was a "vital ingredient for CTV's success" as it moves into its next stage of growth after launching in China in conjunction with Baidu's C Fashion Network during March 2015.

“Chinese consumers are spending significantly more time watching internet content on various devices, both at home and on-the-go, and this presents an opportunity for CTV to offer our premium content to the Chinese audience," added Chen.

Other similar multi-channel networks operating in Greater China include TMG Originals (mainland China) and VS Media (Hong Kong).

* Editor's note: not to be confused with CTV in Canada or CCTV in China.

Related Articles

Just Published

9 hours ago

Cannes Lions Creative Strategy jury president eyes ...

CANNES LIONS JURY PRESIDENT Q&A: Campaign speaks with Publicis Groupe's SEA CEO Amrita Randhawa to understand what brands and agencies should be aware of in their entries.

10 hours ago

Women to Watch Greater China 2023: Shuang Xu, BCW

From delivering growth to winning awards to transforming the business and creating new tools and capabilities while nurturing teams, Xu has basically done it all, leading by example.

10 hours ago

The grades are in: Agency Report Cards debut Monday

We assessed 30 APAC agency networks—in great detail. The in-depth report cards on their 2022 performance in growth, innovation, creativity and effectiveness, DEI and sustainability, and overall management quality, will be revealed on Monday.

11 hours ago

TikTok isn’t a saint, but it shouldn’t be seen as ...

Campaign's tech and media editor shares his thoughts on TikTok's CEO Shou Zi Chew's more than five-hour-long testimony in front of the US Congress.