Denny was previously head of programmatic trading for News Corp Australia. He will be based in Singapore, where he will manage CTV’s trading and programmatic platform relationships globally, with a particular focus on China, Korea and Southeast Asia.
His mandate is to give clients access to premium inventory in China around high-performing content verticals, while also taking “a market-leading position within a high-growth sector of digital media”, the company said.
According to CEO Craig Galvin, the establishment of CTV’s private marketplace will provide agencies and clients a vehicle to buy premium digital video advertising with confidence and at scale. “I am thrilled to have someone as experienced and credentialed as Jason join the CTV team and drive our programmatic offering," Galvin said. "He will add significantly to the business and to our partners’ success."
In March, the company announced plans to expand its footprint in Asia-Pacific by launching in China in conjunction with Baidu; CTV will operate the C Fashion Network on Baidu’s video platform. This is in line with CTV’s core proposition of finding locally relevant creators with cross-market appeal.
CTV is in talks with a third distribution platform (after YouTube and Baidu), to be announced later this month. Former Omnicom Media Group business-development executive Laura Gordon, head of sales for APAC, also hinted at further expansion across North Asia in the third quarter.