Emily Tan
Feb 15, 2016

Coca-Cola Thailand shifts media account to Starcom Mediavest Group

THAILAND - Coca-Cola Thailand has appointed Starcom Mediavest Group as its new media agency of record after about a decade with Mediabrands' Initiative.

Starcom Mediavest Group is now currently providing Coca-Cola with integrated communication planning, media execution, and strategic analysis plus media tracking for the company’s entire portfolio of beverages in Thailand, said Claudia Navarro, marketing director of the brand's operations in Thailand. 

It is understood that SMG won the account in December last year and has worked on Coke's new multimedia 'Taste the Feeling' campaign released in February, which involved digital billboards...

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