Jenny Chan 陳詠欣
Dec 2, 2011

Coca Cola responds to death from poisonous Minute Maid drink

CHANGCHUN - Coca-Cola claims the case of pesticide found in its Minute Maid 'Pulpy Milky' beverage was not a product quality issue, but the company has temporarily removed the product from shelves in Jilin province.

Minute Maid's Pulpy Milky was launched in Nov 2009
Minute Maid's Pulpy Milky was launched in Nov 2009

Following the death of a 10-year-old boy poisoned by a strawberry-flavoured beverage made by Minute Maid, a subsidiary of Coca-Cola, the company has responded with a prepared statement. "This case does not involve a product quality issue, and government authorities are carrying out detailed investigations at this time".

After the incident which happened in Changchun city, Coca-Cola said it carried out "comprehensive internal reviews" of production and logistics processes, and conducted third-party tests on the same batches that included the bottle consumed by the boy and "found everything to be safe", according to an email reply from Joanna Price, group PA&C director of Coca-Cola Pacific to Campaign. The same official stance of denial was reiterated via Coca-Cola China's weibo page.

However, food safety watchdogs tested the bottle for toxins and found traces of organic phosphorusa chemical used in pesticidesaccording to the Jilin government.

To ensure public health and safety, local authorities have warned Chinese consumers to avoid drinking the said Minute Maid dairy drink, called Guoli Naiyou, or Pulpy Milky. Orders were also given to recall the affected product from supermarket shelves.


Campaign China

Related Articles

Just Published

5 hours ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

5 hours ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

6 hours ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

9 hours ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.