SHANGHAI - Lowe China is understood to have won the creative pitch for Coca-Cola's Minute Maid Pulpy brand.
SHANGHAI - The Coca-Cola Company has started a creative pitch for Minute Maid Pulpy, which rivals the parent brand in terms of sales volume in China.
CHINA - With Beijing and Shanghai’s notoriously bad air pollution making international headline news, should brands begin incorporating the issue into their marketing strategies?
On 7 December, as Shanghai's poor air quality went literally off the charts, Coca-Cola's Minute Maid brand sent reps to the Bund, Jing An Temple and other populated places with giant bouquets of balloons. The teams gave away the orange balloons and bottles of juice to brighten up the day as the orange-level haze alert remained in effect. The entire campaign took 24 hours from concept to execution by Saatchi & Saatchi Shanghai.
ASIA-PACIFIC - Coca-Cola is best known for its soda brands, but in high-growth Vietnam, the world’s largest beverage company is keen to develop a market for fruit juices.
REGIONAL - Longtime McCann veteran Pratik Thakar, most recently vice-president and chief strategy and innovation officer for Grey Group Greater China, has taken up a new Asia-Pacific role as head of Pacific Group creative and content excellence at Coca-Cola.
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