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Mar 18, 2011

Coca-Cola Indochina extends partnership with Phibious

HO CHI MINH CITY – Independent creative agency Phibious has retained and expanded its relationship with The Coca-Cola Company in Indochina and Asia-Pacific.

Phibious is an independent creative-led agency based in IndoChina
Phibious is an independent creative-led agency based in IndoChina

Phibious has been appointed as lead brand agency for core brands which include brand Coke across both Vietnam and Cambodia.  Additionally, Phibious has also been awarded the role as lead brand agency for Minute Maid Nutriboost across Asia-Pacific.  Phibious is charged with strategic planning and lead integrated creative duties.

“Phibious has helped us create iconic campaigns such as the Coke Tet campaign in Vietnam and the quirky story of the cow and orange for Minute Maid Nutriboost. Their work is consistently bold, edgy and integrated. They really understand how to hone in and amplify a solid creative idea. Phibious has proven themselves to be a fantastic partner and we are excited to extend our relationship with them,” said Souleymane Hamed, head of marketing at Coca-Cola Indochina.

“Phibious has been working closely on their brands since 2007. This marks an important milestone in our relationship as well as the growth of Phibious in the region as a proudly independent creative-led communications company. We look forward to doing more viral work with them,”  added Mervyn Cheo, regional CEO of Phibious.

Phibious is an independent, creative-led brand agency with offices in Vietnam, Cambodia and association in Laos. Since November 2002, it has grown to over 80 individuals across its offices. The agency’s focus is on partnering with both leaders and challengers in the market who believe that a brand that inspires is a brand that sells.  

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