The partnership will give an edge to Korean brands and businesses looking to expand in Vietnam, one of the fastest-growing markets in Southeast Asia.
A campaign through Phibious spotlights Vietnamese performers in a bid to give the brand a bolder personality and highlight a "limitless' data plan.
HO CHI MINH CITY - Phibious Group has appointed Rekha Padmalaya as chief strategy officer for Vietnam, Indonesia, Cambodia, Myanmar and Laos.
VIETNAM - Phibious of Vietnam has created a Coca-Cola World Cup ad that was shot in Thailand and Malaysia (among other countries) and will air in 126 nations.
CAMBODIA - With ad agency Phibious, Cambodian mobile-network provider Cellcard launched an ambitious film to connect with its customers through a gritty family story.
HO CHI MINH CITY - FV Hospital has launched an integrated campaign, inspired by the true story of the hospital's DR Dai, whose dedication and care has saved many lives.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins