Matthew Miller
Jun 30, 2014

This Coca-Cola World Cup ad was made in Vietnam, Thailand and Malaysia

VIETNAM - Phibious of Vietnam has created a Coca-Cola World Cup ad that was shot in Thailand and Malaysia (among other countries) and will air in 126 nations.

The work focuses on love of the game among teenagers, who chase a football on a global journey of diversity and smiles fueled by Coke.

Leonardo O'Grady, ASEAN director of integrated marketing and communications for The Coca-Cola Company, said the production of the ad, like the World Cup itself, brought together people from all over the world, including Vietnam, Argentina, USA, Ireland, Mexico, South Africa, Singapore and Greece. "It is amazing to see the passion people feel for football and the unifying power that the love for the game has," he said. "Those are shared values with Coke and are at the heart of this film."

Nicole Marold, Phibious' executive director and project lead, said taking on a campaign of such importance and scale was invigorating. Claire Davidson, executive producer for Asia and MENA with The Sweet Shop, which produced the film, added that it's wonderful to see creative for such an important event and brand coming out of Vietnam.


Executive Director & Project Lead: Nicole Marold
Creative Lead: Alberto Talegon
Creative Lead [Africa Scene]: Chris Catchpole
Project Manager: Uyen “Winnie” Tran

Director: Ben Quinn
DOP: Ryley Brown
Producer: Daniel Ho
Executive Producer: Claire Davidson

Co-Production: Green Go Films Brazil
Co-Production [Africa Scene]: Take Two Productions Malaysia

Director [Africa Scene]: Chuan Lim
DOP [Africa Scene]: Aaron Leong

Art Directors: War Waruttamangkoon – Bangkok
Gabriela Valverde – Brazil
Lee Tze Loong – Africa Scene
Casting Directors: Numtarn Chalermchat / Pla Wisetpanich – Bangkok
Rosa Fernandes – Brazil
Shaun Goonting – Africa Scene
Offline Artist: Adam Hussey @ Finito Bangkok
Online Compositor: Boat @ Finito Bangkok
VFX Supervisor: Paolo Moscatelli @ Finito Bangkok
Ben Conkey @ Finito Bangkok
Co-Sound Design / Remix: Pete Jones @ Pete Jones Music / UK
Co-Sound Design / Remix: Nick @ Zoom Vietnam


Related Articles

Just Published

1 hour ago

See the full winners results from the APAC Effies

BMF Sydney and ALDI Australia take the Grand Effie for their entry, Loyalty Pointless Points, while Ogilvy was crowned Agency Network of the Year.

1 day ago

Campaign Crash Course: Leadership lessons for ...

How do leaders create effective teams? Dentsu Aegis Network Greater North chief Cheuk Chiang explains how to foster better talent by applying leadership principles, tips and learnings from past mistakes. Watch his video and test your knowledge with a quiz.

1 day ago

The most beautiful pizzas you will ever see

INSPIRATION STATION: How a pizzeria in Vietnam teamed up with boutique agency Ki Saigon to create beautifully inspiring (and edible) tributes to world peace.

1 day ago

Lenovo eschews high-voltage celeb endorsements for ...

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.