Matthew Miller
Jun 30, 2014

This Coca-Cola World Cup ad was made in Vietnam, Thailand and Malaysia

VIETNAM - Phibious of Vietnam has created a Coca-Cola World Cup ad that was shot in Thailand and Malaysia (among other countries) and will air in 126 nations.

The work focuses on love of the game among teenagers, who chase a football on a global journey of diversity and smiles fueled by Coke.

Leonardo O'Grady, ASEAN director of integrated marketing and communications for The Coca-Cola Company, said the production of the ad, like the World Cup itself, brought together people from all over the world, including Vietnam, Argentina, USA, Ireland, Mexico, South Africa, Singapore and Greece. "It is amazing to see the passion people feel for football and the unifying power that the love for the game has," he said. "Those are shared values with Coke and are at the heart of this film."

Nicole Marold, Phibious' executive director and project lead, said taking on a campaign of such importance and scale was invigorating. Claire Davidson, executive producer for Asia and MENA with The Sweet Shop, which produced the film, added that it's wonderful to see creative for such an important event and brand coming out of Vietnam.

CREDITS

PHIBIOUS
Executive Director & Project Lead: Nicole Marold
Creative Lead: Alberto Talegon
Creative Lead [Africa Scene]: Chris Catchpole
Project Manager: Uyen “Winnie” Tran

THE SWEET SHOP
Director: Ben Quinn
DOP: Ryley Brown
Producer: Daniel Ho
Executive Producer: Claire Davidson

Co-Production: Green Go Films Brazil
Co-Production [Africa Scene]: Take Two Productions Malaysia

Director [Africa Scene]: Chuan Lim
DOP [Africa Scene]: Aaron Leong

Art Directors: War Waruttamangkoon – Bangkok
Gabriela Valverde – Brazil
Lee Tze Loong – Africa Scene
Casting Directors: Numtarn Chalermchat / Pla Wisetpanich – Bangkok
Rosa Fernandes – Brazil
Shaun Goonting – Africa Scene
Offline Artist: Adam Hussey @ Finito Bangkok
Online Compositor: Boat @ Finito Bangkok
VFX Supervisor: Paolo Moscatelli @ Finito Bangkok
Ben Conkey @ Finito Bangkok
Co-Sound Design / Remix: Pete Jones @ Pete Jones Music / UK
Co-Sound Design / Remix: Nick @ Zoom Vietnam

 

Related Articles

Just Published

1 hour ago

Publicis.Poke to help employees facing the menopause

Policy aims to break down taboo of speaking about the menopause at work.

2 days ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

2 days ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

2 days ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.