Matthew Miller
Aug 9, 2017

CNN’s great big co-creation story

CNN International Commercial’s president explains the operation’s digital revamp and its success with branded content, especially among adventurous Asian brands.

Rani Raad

CNN International Commercial CNNIC formed in 2013 to unite all the network’s sales efforts under one roof. Rani Raad has led it since its inception and was promoted to president in January 2016.

The media giant saw its digital revenue grew 40 percent last year in APAC, and more than half of all business now involves its in-house content studio, Create. More recently, the addition of a video-centric site, Great Big Story, has diversified...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 2122 5227


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Live coverage of Campaign360
1 hour ago

Live coverage of Campaign360

Observations, takeaways and video coverage of today's conference in Singapore discussing the business of media.

Sarawak Convention Bureau kicks off global campaign tour
2 hours ago

Sarawak Convention Bureau kicks off global campaign ...

The East Malaysian state is making waves in Europe.

Surekha Ragavan joins CEI Asia
3 hours ago

Surekha Ragavan joins CEI Asia

She will spearhead the voice and direction of CEI Asia following its recent integration with the global Campaign network.

Finnish VR expertise on display at Slush Tokyo
4 hours ago

Finnish VR expertise on display at Slush Tokyo

These VR glasses will let you see the past, present, and future of Helsinki's landscapes.