
Leveraging on his strong background in the technology and telecommunications sector, Caley will lead a number of Starcom’s key accounts in his new role.
He reports to Starcom Sydney managing director Bob Goodge.
Caley joins from OMD where he spent the last four years leading Telstra’s Consumers and Channels business unit as account director, during which he won the 2009 Media Thinking Award in Singapore for the Telstra QR Code campaign.
This campaign was also a finalist in the 2009 MFA's in the IT and Consumer Durables category.
Prior to that, he handled the Reckitt Benkiser, Arnott's-Campbells and St George accounts.