Brittaney Kiefer
Jun 17, 2019

Chinese presence infuses Cannes with Eastern promise

The new-look Cannes Lions has curated a special week-long programme and translated content into Mandarin to cater to a host of Chinese companies, including TikTok and Tencent, as the festival continues to broaden its scope.

Amazon and Chinese innovators will be among those stepping up their activity at Cannes Lions 2019, 12 months after the festival underwent a major overhaul. Cannes Lions is gearing up to receive a breadth of different kinds of companies, which continues to increase, according to chairman Philip Thomas. That’s what people will notice when they get to Cannes this year.

But there will also be some familiar names as Publicis Groupe returns to...

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