Social-media platforms are far more than a side consideration for marketers active in China. Each has its own idiosyncrasies and suitabilities, and the speed at which they gain and lose popularity makes them hard to keep up with. So we've compiled a guide to what we consider the current top 20 platforms, including need-to-know information for marketers, a sample of popular creators on that platform if applicable and an overview of each platform's audience and advertising offerings. We...
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