Jingjing Ma
Aug 2, 2019

China's top 20 social-media platforms: A guide for marketers

You know Weibo and WeChat...QQ and Baidu..perhaps Douyin and Pinduoduo. But do you recall the significance of BiliBili, Kuaishou, Momo, Zhihu and Paipai?

Social-media platforms are far more than a side consideration for marketers active in China. Each has its own idiosyncrasies and suitabilities, and the speed at which they gain and lose popularity makes them hard to keep up with. So we've compiled a guide to what we consider the current top 20 platforms, including need-to-know information for marketers, a sample of popular creators on that platform if applicable and an overview of each platform's audience and advertising offerings. We...

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