Jessica Goodfellow
Sep 10, 2019

China home to 83% of global ad fraud: GroupM

Lack of verification, limited measurement and an unfamiliarity with the concept of brand safety are contributing towards China’s fraud problem, GroupM finds

More than 80% of the world’s advertising fraud originates in China, according to GroupM, which has valued the risk of global fraudulent advertising at US$22.4 billion.

There is an estimated $18.7 billion of fraudulent inventory in China, representing 83.4% of total ad fraud globally, according to GroupM’s estimates, which collates data from DoubleVerify, Integral Ad Science non-China, RTB Asia, AdMaster, AdBug China.

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