China's consumer optimism persists amid outbreak: Wavemaker research

More than three quarters of Chinese consumers are feeling optimistic about the impact of the COVID-19 outbreak, 68% report that they haven't decreased spending amid the crisis, and people are ready to spend on a variety of activities when the crisis ends, which they expect to happen within three months.

All of that is according to a just-released Wavemaker survey of more than 4000 consumers across China, performed during February. A few highlights of the survey findings appear below. You can read Wavemaker's full report, which also pulls in data from other sources along with the media agency's recommendations, here.