Matthew Miller
Nov 7, 2019

Carmakers and telcos top first ever BrandZ Japan ranking

WPP and Kantar's ranking reveals the uncommonly high value of brand purpose and innovation in Japan, but also highlights an international 'brand equity gap'.

WPP and Kantar have released the inaugural BrandZ Top 50 Most Valuable Japanese Brands ranking. While the top brand will come as no surprise, the report nonetheless delivers interesting findings regarding the power of brand purpose and the work Japanese brands have cut out for them abroad.

With a brand value of US$29 billion, Toyota stands $9 billion ahead of second-place NTT including NTT Docomo and exceeds third-place Honda's brand value by...

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