Simon Gwynn
Apr 15, 2019

Carlsberg admits: We probably weren't the best after all

The surprising admission comes in a UK campaign for a new recipe.

Carlsberg has taken the bold decision to acknowledge that its standard lager was not previously up to scratch in the first campaign for its recently rebranded Carlsberg  Danish Pilsner.

The 3.8% ABV lager, previously just called Carlsberg, was relaunched last month with a new recipe and new design scheme. It followed the relaunch of Carlsberg Export in 2017 with brand cues designed to grow awareness of its Danish heritage.

Created by...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Snap makes gains in global expansion
Premium
58 minutes ago

Snap makes gains in global expansion

User and revenue growth of the photo- and video-sharing app highest outside North America.

Premium
Our five favourite Olympic ad campaigns of all time
Premium
1 hour ago

Our five favourite Olympic ad campaigns of all time

Authenticity and a dollop of inspiration, it turns out, are key elements to an influential Olympic Games campaign. Here are five of our favourites.

Premium
Fiery rebrand adds spice to Mamee's 'Slrp' noodles
Premium
2 hours ago

Fiery rebrand adds spice to Mamee's 'Slrp' noodles

A rebranding effort by Jones Knowles Richie aims to make the Malaysian brand stand out on shelves.

Premium
TBWA launches Fabric in Sydney
Premium
3 hours ago

TBWA launches Fabric in Sydney

Gemma Rees and Keenan Motto will lead the new agency.