Simon Gwynn
Apr 15, 2019

Carlsberg admits: We probably weren't the best after all

The surprising admission comes in a UK campaign for a new recipe.

Carlsberg has taken the bold decision to acknowledge that its standard lager was not previously up to scratch in the first campaign for its recently rebranded Carlsberg  Danish Pilsner.

The 3.8% ABV lager, previously just called Carlsberg, was relaunched last month with a new recipe and new design scheme. It followed the relaunch of Carlsberg Export in 2017 with brand cues designed to grow awareness of its Danish heritage.

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