Cannes: The top performing agencies and countries in APAC

Cannes - The Asia-Pacific region brought home 160 Lions from the Cannes International Advertising Festival which concluded in Cannes on Saturday night when the winners in the final three categories were revealed.

Cannes: The top performing agencies and countries in APAC

Two Grand Prix were awarded in the region. Special Group New Zealand won a Grand Prix in the Direct category for an Orcon Broadband campaign titled 'Orcon + Iggy'. Leo Burnett Sydney won a Grand Prix in the Media category for social media campaign 'Photochains' for Canon.

A further 21 gold, 65 silver and 62 bronze Lions were also handed out to agencies from the region in the Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio and Titanium & Integrated categories.

Last year the Asia-Pacific region scooped 216 Lions including 6 Grand Prixes, 36 gold Lions, 54 silver Lions and 115 bronze Lions.

The most awarded agencies across the region this year were Leo Burnett Sydney and Colenso BBDO Auckland with 10 Lions each, Dentsu Tokyo with eight Lions, Leo Burnett Hong Kong with seven Lions and Saatchi & Saatchi Sydney with six Lions.

Leo Burnett agencies in the region scooped a combined 25 Lions in Singapore, Thailand, Australia, China, India and Hong Kong.

Out of the 160 Lions awarded, Australia won the most, followed by Japan and New Zealand in third place. Here is a breakdown for the region:

  • Australia - 41
  • Japan - 29
  • New Zealand - 25
  • India - 17
  • Thailand - 10
  • China - 9
  • Singapore - 8
  • Hong Kong - 8
  • Indonesia - 4
  • Philippines - 4
  • Korea - 2
  • Malaysia - 2
  • Taiwan - 1

Australia, India and Japan were the top rewarded countries at Cannes 2009 with 48, 34 and 30 Lions respectively.

This year the region performed well in the Outdoor category which returned 34 Lions, followed by Direct with 25 and Design with 19. Here is a breakdown of the Lions awarded in each category:

  • Outdoor - 34
  • Direct - 25
  • Design - 19
  • Press - 14
  • Radio - 14
  • Promo & Activation - 13
  • Cyber - 11
  • Media - 8
  • Film - 7
  • PR - 7
  • Film Craft - 5
  • Titanium & Integrated - 3

What do you think of the region's performance at Cannes this year? Vote in our homepage poll.

Click here for more information from Cannes 2010.

Source:
Campaign Asia

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