Omar Oakes
Jun 16, 2016

Cannes Lions sees record 43,000 award submissions

Increases seen in 18 of 24 categories, with Product entries nearly doubling.

Cannes Lions sees record 43,000 award submissions

More than 43,000 award submissions have been submitted for this year's Cannes Lions festival—a record number and 7 percent increase.

Out of 24 Lions categories, 18 have seen a growth in submissions, with the largest increase in Product Design, which nearly doubled (up 92 percent).

There were also increases in the number of submissions for Cannes Lions’ specialist streams, Lions Entertainment, Lions Innovations and Lions Health. Entertainment Lions (formerly Branded Content and Entertainment) grew by 32 percent to 1,843, while the new Entertainment Lions for Music attracted 637 entries in the category’s debut year.

Entries into the Creative Data Lions have grown by 16 percent to 715, while submissions for Innovations Lions grew 69 percent to 381.

However, Cyber Lions submissions fell 23 percent to 2,886, with other notable falls for Radio Lions (down 18 percent to 1,410) and Print and Publishing Lions (down 16 percent to 4,470). 

The Entertainment Lions (formerly Branded Content & Entertainment) grew by 32 percent to 1,843, while the new Entertainment Lions for Music attracted 637 entries in their debut year.

Yesterday, 387 judges across the awards juries began assessing the work submitted and the first results will be revealed on the first day of the festival on Saturday 18 June.

Philip Thomas, the chief executive of Lions Festivals, said: "We are constantly evaluating every Lion, consulting with the industry to form a view on how they should be structured to reflect the creative landscape and remain relevant. It’s important that the Lions remain a barometer for the industry, as well as an enduring creative benchmark.

"These numbers are also a reminder that there are ebbs and flows, and that it’s always best to take a long-term view. The Outdoor Lions are just one example of that—a drop last year of 11 percent prompted commentary about a decline in the sector, but this year we’ve seen a determined bounce-back, with entries rising by 7 percent."

  2015 2016 Change (%)
Creative Data Lions 619 715 16
Creative Effectiveness Lions 160  109 -31
Cyber Lions 3,738 2,886  -23
Design Lions 2,409 2,857 19
Digital Craft Lions - 1,150 -
Direct Lions 2,813 3,097 10
Entertainment Lions 1,394 1,843 32
Entertainment Lions for Music - 637 -
Film Lions 3,070 2,801 -9
Film Craft Lions 2,205 2,315 5
Glass: The Lion for Change 166 155 -7
Health & Wellness Lions 1,430 2,024 42
Innovation Lions 226 381 69
Integrated Lions - 279 -
Media Lions 3,179 2,986 -6
Mobile Lions 1,246 1,259 1
Outdoor Lions 5,037 5,365 7
Pharma Lions 432 583 35
PR Lions 1,969 2,224 13
Print & Publishing Lions 4,470 3,775 -16
Product Design Lions 280 538 92
Promo & Activation Lions 3,196 3,458 8
Radio Lions 1,720 1,410 -18
Titanium Lions 374 254 -32
Total 40,133 43,101 7


Campaign UK

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