Emily Tan
Jun 22, 2016

Cannes 2016: Winners of the PR Lions

Asia brings home one Gold, three Silver and eight Bronze Lions for PR

The campaign asked kids to do chores, then paid the girls less than the boys to drive home the gender pay gap
The campaign asked kids to do chores, then paid the girls less than the boys to drive home the gender pay gap

CANNES - Australia won Asia-Pacific's only Gold PR Lion for the 'Pocket Money - Equal Future' campaign by TBWA Melbourne on behalf of ANZ. The campaign also won a Bronze Lion.

No PR agencies in Asia were credited for Asia's 11 Lions in this category. Overall, 85 PR Lions were awarded. 

The Grand Prix was won by Sweden's Forsman & Bodenfors Gothenburg for 'The Organic Effect' on behalf of Coop. 

Note: In the table below, duplicate entries indicate awards in separate sub-categories. We have chosen not to list the category numbers for brevity's sake.

Title Client Country Agency Prize
GOLD
POCKET MONEY — EQUAL FUTURE  ANZ AUSTRALIA TBWA MELBOURNE  Gold Lion
SILVER
IT'S IN YOU DAVID JONES AUSTRALIA TBWA\SYDNEY  / MAUD Surry Hills  Silver  Lion
TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND THAILAND J. WALTER THOMPSON BANGKOK  Silver  Lion
TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND THAILAND J. WALTER THOMPSON BANGKOK  Silver  Lion
BRONZE
POCKET MONEY — EQUAL FUTURE  ANZ AUSTRALIA TBWA MELBOURNE  Bronze Lion
REWORD HEADSPACE AUSTRALIA LEO BURNETT MELBOURNE  Bronze Lion
ANTI-BACTERIAL RED PACKET UNILEVER CHINA CHINA BBH CHINA Shanghai Bronze Lion
10 MINUTES NOODLE NISSIN FOOD PRODUCTS CO. JAPAN DENTSU INC Tokyo Bronze Lion
OPEN ROAD PROJECT TOYOTA JAPAN DENTSU INC Tokyo Bronze Lion
MCWHOPPER BURGER KING NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ  Auckland / DAVID Miami Bronze Lion
TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND THAILAND J. WALTER THOMPSON BANGKOK  Bronze Lion
SAVING AFRICA'S LAST WILD RHINOS, BY POISONING THEM. RHINO RESCUE PROJECT VIETNAM OGILVY & MATHER VIETNAM Ho Chi Minh City / RHINO RESCUE PROJECT Gauteng Bronze Lion

 

More Cannes 2016 coverage

 

Source:
Campaign Asia
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