Emily Tan
Jun 22, 2016

Cannes 2016: Winners of the PR Lions

Asia brings home one Gold, three Silver and eight Bronze Lions for PR

The campaign asked kids to do chores, then paid the girls less than the boys to drive home the gender pay gap

CANNES - Australia won Asia-Pacific's only Gold PR Lion for the 'Pocket Money - Equal Future' campaign by TBWA Melbourne on behalf of ANZ. The campaign also won a Bronze Lion.

No PR agencies in Asia were credited for Asia's 11 Lions in this category. Overall, 85 PR Lions were awarded. 

The Grand Prix was won by Sweden's Forsman Bodenfors Gothenburg for 'The Organic Effect' on behalf of Coop....

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