Oliver McAteer
Jun 5, 2019

Cannes Lions reveals first batch of shortlisted award entries

Glass: The Lion for Change, Innovation Lions and Titanium Lions Shortlists announced ahead of the festival.

'Sans forgetica' garnered a shortlist in the Innovation Lions
'Sans forgetica' garnered a shortlist in the Innovation Lions

Cannes Lions has revealed the shortlisted entries for the 2019 Glass: The Lion for Change; Innovation Lions and Titanium Lions.

APAC work got four nods in the Innovation Lions and one in the Glass category, but was left out of the race for Titanum (APAC work is highlighted in blue below).

The shortlisted entrants will present their work directly to jury members in front of a live audience in which jury members are encouraged to engage with presenters and ask questions to better understand the finer details of the entry from 17 to 19 June.

Simon Cook, Managing Director at Cannes Lions, said: "We’re delighted to announce the first shortlists that represent the best in creativity from across the globe in these three highly competitive categories. Live judging allows more Cannes Lions delegates to gain insights and learn what creative excellence look like."

The Innovation Lions

This shortlist comprises 25 entries from 16 countries, including: Thailand, China, Canada, Denmark, Sweden, Argentina, The Philippines, Belgium, Australia, Mexico, Russia, UK, Brazil, Israel, Germany and USA. The presentations take place on the Awards Hub Stage from Monday to Wednesday and the winners will be announced onstage on Thursday June 20.

Innovation Jury President and Innovation Track Ambassador Bill Yom, Global Creative Director of Cheil Worldwide, said: "This year’s Innovation Lions shortlist is an exciting essence of creative excellence and I’m happy to see the work coming from countries across the world.

"Every shortlist candidate team should be proud to reach this stage. The Innovation Jury is looking forward to watching each presentation during live-judging on the Cannes Lions stage. The Stage is yours, not ours."

  • What3WordsVoice by What3WordsVoice London in UK
  • Dot Translation Engine. Making Everything Accessible For Everyone. By Dot and Serviceplan in Germany
  • Immortals by Sberbank of Russia in Russia
  • Sans Forgetica by RMIT University and Naked Communications in Australia
  • AR Drops by Adidas in US
  • The Blind Votes by Orcam and GITAM BBDO Tel Aviv in Israel
  • This Is A Tree by Pacific Paints and TBWA\SANTIAGO MANGADA PUNO Makati City in The Philippines
  • Made in Fukushima. A Sustainable Decontamination Method for Farming by Meter Group and Serviceplan in Germany
  • The Genderless Voice by Copenhagen Price in Denmark
  • Deaf 911 by Saatchi & Saatchi Wellness New York
  • Smart Touch by Alibaba and mcgarrybowen Shanghai in China
  • See Sound by Wavio and Area 23, an FCB Health Network Company New York in US
  • The Puck by Grey Canada in Canada
  • Signs by German Youth Association of People with Hearing Loss and MRM//McCann Frankfurt in Germany
  • Volts by Volvo and Famousgrey Brussels in Brussels
  • Consent Pack by Tulipan and BBDO Argentina in Argentina
  • Accessibility Mat by Ford and GTB Brazil in Brazil
  • Mimica by Mimica Touch and R/GA London in UK
  • Creatability by Google Creative Lab in US
  • 7:1 Furniture Collection by Homepro and BBDO Bangkok in Thailand
  • Fit Pack by Corona Extra and Leo Burnett Mexico in Mexico
  • Changing the Game by XBOX and McCann New York in US
  • Do Black - The Carbon Limit Credit Card by Do Black and RBK Communication Stockholm in Sweden
  • #Braillebricks by #Braillebricksforall and LEW’LARA\TBWA in Brazil
  • Thisables by IKEA and McCann Tel Aviv in Israel

Glass: The Lion for Change

Jaime Robinson, Chief Creative Officer of Joan Creative and this year’s Glass Lion Jury President, said:  "This year’s best work was a combination of powerful stories and really genius media-tweaking ideas, all hell bent on challenging norms. I think we’re all dying to get into the jury room, learn more about the shortlisted work, and of course, discuss!"

  • Project Body Hair by Billie in US
  • The Genderless Voice by Copenhagen Price in Denmark
  • Boys Don’t Cry by White Ribbon and Bensimon Byrne Toronto in Canada
  • Just Do It: Caster Semenya by Nike and Wieden+Kennedy Amsterdam in The Netherlands
  • Closer Than You Think by UN Women Iceland and PIPAR\TBWA in Iceland
  • #Bodyproudmums by Mothercare and mcgarrybowen London in UK
  • The E.V.A Initiative by Volvo and Forsmand & Bodenfors in Sweden
  • Here To Create Change by Adidas and TBWA/CHIAT/DAY New York in US
  • Next Minute Scene by Ministerio Publico and Abap and VMLY&R in Brazil
  • Miss America 2.0 by Miss America Organization and VMLY&R New York in US
  • My First Bra by ANTRA and Madre Mia Filmes in Brazil
  • Lessons in Herstory by Daughters of Evolution and GS&P in US
  • Project #Showus by Dove and Publicis Sapient in US
  • The Not So Beautiful Game by National Centre For Domestic Violence and Wunderman Thompson in UK
  • Dream Crazier by Nike and Wieden+Kennedy in US
  • We Believe: The Best Men Can Be by Gillette and Grey New York in US
  • First Shave by Gillette and Grey Canada in Canada
  • The Tampon Book: A Book Against Tax Discrimination by The Female Company and Scholz & Friends in Germany
  • Hamam Waterproof Saree by Hamam and Ogilvy in India
  • Viva La Vulva by Essity and AMVBBDO in UK
  • Tour Des Femmes by Skoda and Fallon in UK
  • The Last Ever Issue by Gazeta.pl/Mastercard/BNP PARIBAS and VMLY&R in Poland
  • The Non-Issue by L’OREAL Paris and McCann Paris in France

The Titanium Lions

Commenting on the shortlist, David Lubars said: "Dan Wieden suggested the Titanium Lions back in 2003. His original charter for the award was to recognize work that was so forward thinking, it was difficult to fit it into a conventional category. It was work that showed the industry a new direction. The 2019 jury has created a shortlist we believe adheres to Dan’s charter; we’re excited about it, we believe you will be, too."

  • Paving For Pizza by Domino’s and CPB in Colorado
  • Hidden Flag by FELGTB/ELDIARIO.ES and LOLA MullenLowe in Spain
  • Billie Jean King Your Shoes by Adidas and TBWA/CHIAT/DAY/New York in US
  • The Fake News Stand by Columbia Journalism Review and TBWA/CHIAT/DAY/New York in US
  • Changing the Game by XBOX and McCann New York in US
  • Dream Crazier by Nike and Wieden+Kennedy in US
  • Tommy Hilfiger Adaptive by Tommy Hilfiger and Wunderman Thompson in US
  • Broadway The Rainbow by Skittles and DDB Chicago in US
  • Insta Novels by The New York Public Library and Mother in US
  • The Whopper Detour by Burger King and FCB New York in US
  • A World Without Borders by AERO and Ogilvy in Colombia
  • Viva La Vulva by Essity and AMVBBDO in UK
  • The Uncensored Playlist by Reporters Without Borders and DDB in Germany
  • The Blank Edition by An-nahar and Impact BBDO in United Arab Emirates
  • Storysign by Huawei and FCB Inferno in UK
  • The Last Ever Issue by Gazeta.pl/Mastercard/BNP PARIBAS and VMLY&R in Poland
  • The Non-Issue by L’OREAL Paris and McCann Paris in France
  • The Truth is Worth it by The New York Times and Droga5 New York in US
  • Thisables by IKEA and McCann Tel Aviv in Israel
  • #Forthethrone by HBO and Droga5 New York in US
Source:
Campaign US

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