Matthew Miller
Jun 23, 2016

Cannes 2016: Few APAC winners in Cyber

New Zealand and Japan won Gold Lions in a category dominated by US agencies.

'Clever Cash': Gold for Saatchi & Saatchi Auckland
'Clever Cash': Gold for Saatchi & Saatchi Auckland

CANNES - Saatchi & Saatchi Auckland, Clemenger BBDO New Zealand and TBWA Hakuhodo Tokyo won Gold Lions in the Cyber category, where APAC winners were sparse.

The three APAC Gold Lions came out of a total of 20 awarded in the category, 13 of which went to work from the US. APAC work won only one Silver Lion out of 28 the jury awarded.

The category yielded two Grands Prix, for J. Walter Thompson Amsterdam on behalf of ING and Leo Burnett Madrid for its charming 'Justino' on behalf of Spain's Lottery.

More Cannes 2016 coverage

Here are all of the APAC winners.

Title Client Product Entrant Company Country Prize
GOLD
CLEVER KASH ASB BANK CLEVER KASH SAATCHI & SAATCHI  Auckland NEW ZEALAND Gold Lion
HELLO NZ TRANSPORT AGENCY ROAD SAFETY CLEMENGER BBDO  NEW ZEALAND Gold Lion
GIGA SELFIE TOURISM AUSTRALIA SIGHTSEEING TBWA\ HAKUHODO Tokyo JAPAN Gold Lion
SILVER
YOU'RE ACCEPTED MINUS 18 LGBT YOUTH SUPPORT GPY&R Melbourne AUSTRALIA Silver  Lion
BRONZE
AMNESTY INTERNATIONAL UNBLOCKER AMNESTY INTERNATIONAL WORLD DAY AGAINST CYBER CENSORSHIP COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
NATIVE MOBILE MUSIC VIDEO KING RECORDS LYRICAL SCHOOL TBWA\ HAKUHODO Tokyo JAPAN Bronze Lion
DADS#SHARE-THELOAD (CASE STUDY) PROCTER & GAMBLE INDIA ARIEL MATIC BBDO INDIA Mumbai INDIA Bronze Lion
MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Bronze Lion

 

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