Matthew Miller
Jun 23, 2016

Cannes 2016: Media yields another 'McWhopper' Grand Prix

Bold burger gambit adds to burgeoning metal tally; China and Thailand also among Gold Lion winners.

McDonald's declined Burger King's offer of a one-day, beef-related peace agreement.
McDonald's declined Burger King's offer of a one-day, beef-related peace agreement.

CANNES - A Print & Publishing Grand Prix won on Monday will have to share shelf space at Y&R NZ Auckland after Wednesday's awards ceremony, because the agency's 'McWhopper' campaign for Burger King has now won a Media Grand Prix as well.

The category also yielded five Gold Lion winners from APAC countries, out of a total of 12 Gold Lions awarded: TBWA Melbourne for ANZ, GPY&R Brisbane for the Australian Road Safety Foundation, Havas Worldwide Shanghai for the Global Road Safety Partnership, Ogilvy & Mather Bangkok for PETA, and PHD Auckland for the 'Brewtroleum' campaign on behalf of DB Export, which has already won an Outdoor Grand Prix (for Colenso BBDO), among other awards. 

More Cannes 2016 coverage

Here are all of the APAC winners.

Note: In the table below, duplicate entries indicate awards in separate sub-categories. We have chosen not to list the category numbers for brevity's sake.

Title Client Product Entrant Company Country Prize
GRAND PRIX
MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Grand Prix 
GOLD
GAYNZ ANZ ANZ BANK TBWA MELBOURNE  AUSTRALIA Gold Lion
LIFE SAVING STICKERS AUSTRALIAN ROAD SAFETY FOUNDATION AUSTRALIAN ROAD SAFETY FOUNDATION GPY&R Brisbane AUSTRALIA Gold Lion
SMS LAST WORDS GLOBAL ROAD SAFETY PARTENERSHIP GLOBAL ROAD SAFETY HAVAS WORLDWIDE SHANGHAI  CHINA Gold Lion
BEHIND THE LEATHER PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS PETA ASIA OGILVY & MATHER Bangkok THAILAND Gold Lion
BREWTROLEUM  DB BREWERIES DB EXPORT PHD Auckland NEW ZEALAND Gold Lion
SILVER
UNCRUSHABLE M.J. BALE M.J. BALE 100% MERINO WOOL SUIT TBWA\SYDNEY  AUSTRALIA Silver  Lion
SNAPCHAT FROM THE CLOSET OOGACHAGA LGBT COUNSELLING / NON-PROFIT OGILVY & MATHER SINGAPORE  SINGAPORE Silver  Lion
DIPPER CONDOMS TATA MOTORS DIPPER CONDOMS REDIFFUSION Y&R Mumbai INDIA Silver  Lion
AMNESTY INTERNATIONAL UNBLOCKER AMNESTY INTERNATIONAL WORLD DAY AGAINST CYBER CENSORSHIP COLENSO BBDO Auckland NEW ZEALAND Silver  Lion
X-RAY CASTS FONTERRA BRANDS NEW ZEALAND, ANCHOR ANCHOR MILK COLENSO BBDO Auckland NEW ZEALAND Silver  Lion
THIS BIKE HAS MS MS AUSTRALIA MS GREY MELBOURNE  AUSTRALIA Silver  Lion
BEHIND THE LEATHER PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS PETA ASIA OGILVY & MATHER Bangkok THAILAND Silver  Lion
AMNESTY INTERNATIONAL UNBLOCKER AMNESTY INTERNATIONAL WORLD DAY AGAINST CYBER CENSORSHIP COLENSO BBDO Auckland NEW ZEALAND Silver  Lion
CELEBRITY TANTRUM SAMSUNG AUSTRALIAN= SAMSUNG TAB S2 LEO BURNETT SYDNEY  AUSTRALIA Silver  Lion
HOUSE OF LITTLE MOMENTS UNI PRESIDENTS UNI NOODLE ADK TAIWAN  CHINESE TAIPEI Silver  Lion
BRONZE
#COMEONIN THE SYDNEY OPERA HOUSE THE SYDNEY OPERA HOUSE DDB Sydney AUSTRALIA Bronze Lion
SMART GIRLS — EQUAL FUTURE  ANZ ANZ BANK TBWA MELBOURNE  AUSTRALIA Bronze Lion
SHOWROOM HOME DELIVERY AUDI JAPAN KK AUDI A3 DENTSU INC Tokyo JAPAN Bronze Lion
LIFE SAVING STICKERS AUSTRALIAN ROAD SAFETY FOUNDATION AUSTRALIAN ROAD SAFETY FOUNDATION GPY&R Brisbane AUSTRALIA Bronze Lion
WESTPAC CHOPPER APPEAL WESTPAC CHOPPER APPEAL MONTH DDB GROUP NEW ZEALAND Auckland NEW ZEALAND Bronze Lion
#COMEONIN THE SYDNEY OPERA HOUSE THE SYDNEY OPERA HOUSE DDB Sydney AUSTRALIA Bronze Lion
LO KAR LO BAAT HINDUSTAN UNILEVER ACTIVE WHEEL DETERGENT PHD INDIA Mumbai INDIA Bronze Lion
YOU'RE ACCEPTED MINUS 18 LGBT YOUTH SUPPORT GPY&R Melbourne AUSTRALIA Bronze Lion
FASHION INTELLIGENCE INDEX HANG LUNG PROPERTIES  FASHION WALK McCANN & SPENCER Hong Kong HONG KONG Bronze Lion

 

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