Ad Nut
Nov 26, 2015

Lonely night watchman gets what he deserves in sweet lottery ad

From Spain: 'Justino', for Spain's lottery by Leo Burnett Iberia

Lonely night watchman gets what he deserves in sweet lottery ad

Ad Nut's frozen heart was warmed a little by this sweet story—even though it's selling the idea of winning a lottery, and lotteries are really nothing but regressive taxes that disproportionately impact the people who can least afford to waste their money on unrealistic dreams sold to them through manipulative ad campaigns, ad campaigns that they themselves actually pay for (whether through taxes or lottery proceeeds).

Ok, maybe Ad Nut's heart wasn't warmed that much. But it was still an entertaining few minutes.

Hat tip to Campaign UK for bringing this to Ad Nut's attention.

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

18 hours ago

Creative Minds: Soo Hee Yang on design poetry and ...

Between diving into Han Kang's novels and raiding her prized wine cellar, this pressure-loving creative director is turning brand campaigns into social movements—with a shelf of awards and an unbreakable spirit to match.

20 hours ago

Dentsu India offices raided amid allegations of ...

The Enforcement Directorate seized cash, gold, and documents in an alleged embezzlement case that also involves Suumaya Industries.

20 hours ago

Audi China marketers on launch of new EV brand

In an exclusive interview with Campaign, Audi China's marketers spoke about launching an entirely new brand targeted at younger consumers, competing in China's busy EV market, and picking Zheng Qinwen as an ambassador.