Ad Nut
Nov 26, 2015

Lonely night watchman gets what he deserves in sweet lottery ad

From Spain: 'Justino', for Spain's lottery by Leo Burnett Iberia

Lonely night watchman gets what he deserves in sweet lottery ad

Ad Nut's frozen heart was warmed a little by this sweet story—even though it's selling the idea of winning a lottery, and lotteries are really nothing but regressive taxes that disproportionately impact the people who can least afford to waste their money on unrealistic dreams sold to them through manipulative ad campaigns, ad campaigns that they themselves actually pay for (whether through taxes or lottery proceeeds).

Ok, maybe Ad Nut's heart wasn't warmed that much. But it was still an entertaining few minutes.

Hat tip to Campaign UK for bringing this to Ad Nut's attention.

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

8 hours ago

Mid-level female creatives don't feel 'heard'

This International Women's Day, we ask mid-level female creatives in the region what their biggest pain points are working in a male-dominated field.

8 hours ago

It's past time to eliminate gender biases in design

From surgical instruments to crash test dummies and virtual assistants, gender biases and stereotypes have been built-into products causing real harm, says the co-founder of Elephant Design.

8 hours ago

IWD campaigns: Angry, funny, clever and inspirationa...

See how organisations and agencies from around APAC have chosen to mark International Womens Day 2021.