Ad Nut
Nov 26, 2015

Lonely night watchman gets what he deserves in sweet lottery ad

From Spain: 'Justino', for Spain's lottery by Leo Burnett Iberia

Lonely night watchman gets what he deserves in sweet lottery ad

Ad Nut's frozen heart was warmed a little by this sweet story—even though it's selling the idea of winning a lottery, and lotteries are really nothing but regressive taxes that disproportionately impact the people who can least afford to waste their money on unrealistic dreams sold to them through manipulative ad campaigns, ad campaigns that they themselves actually pay for (whether through taxes or lottery proceeeds).

Ok, maybe Ad Nut's heart wasn't warmed that much. But it was still an entertaining few minutes.

Hat tip to Campaign UK for bringing this to Ad Nut's attention.


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