Matthew Miller
Jun 20, 2016

Cannes 2016: Asia's Health Lions winners

India wins two golds; New Zealand, Japan and Hong Kong one each.

Cannes 2016: Asia's Health Lions winners

CANNES - India's Medulla Communications took two Gold Lions and Healthcare Agency of the Year, and McCann Health Hong Kong, Colenso BBDO Auckland and TBWA/Hakuhodo Tokyo also won Gold Lions as the Cannes Lions festival kicked off a week of award presentations with the Health Lions Saturday night in Cannes.

Asia-Pacific agencies did not win any Grand Prix. In the Pharma section, Ogilvy & Mather London’s “Breathless Choir” for Philips claimed the Grand Prix, while in Health and Wellness, a Grand Prix went to London agency FCB Inferno’s "Project Literacy” for Pearson.

More Cannes 2016 coverage

The Healthcare Agency of the Year was awarded to Medulla Communications, Mumbai, second to Langland Windsor and third to McCann Health Hong Kong. Healthcare Network of the Year went to McCann Health, second to Publicis Healthcare Communications Group and third to Ogilvy Commonhealth Worldwide.

Tables of all the APAC winners follow.

Pharma Lions

Title Client Entrant Company Country Prize  Medium
GOLD
LAST WORDS INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) MEDULLA COMMUNICATIONS Mumbai INDIA Gold Lion Integrated Campaign
LAST WORDS INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) MEDULLA COMMUNICATIONS Mumbai INDIA Gold Lion Digital: Online Video
STUDENT / PAINTER / GAMEBOY PFIZER CORPORATION HONGKONG McCANN HEALTH Hong Kong HONG KONG Gold Lion Campaign Print & Poster Craft: Illustration
SILVER
SLUMS (HOUSING COLONIES) FOR WORMS GLAXOSMITHKLINE (GSK) MEDULLA COMMUNICATIONS Mumbai INDIA Silver  Lion Standard Print
LAST WORDS INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) MEDULLA COMMUNICATIONS Mumbai INDIA Silver  Lion Digital: Social
THE CODE WORD BAYER J. WALTER THOMPSON HONG KONG  HONG KONG Silver  Lion Digital: Online Video
REMEDIES FOR THE SOUL SEOUL FOUNDATION FOR ARTS AND CULTURE HS AD Seoul SOUTH KOREA Silver  Lion Ambient Outdoor
THIS BIKE HAS MS MS AUSTRALIA GREY MELBOURNE  AUSTRALIA Silver  Lion PR
BRAINBAND SAMSUNG AUSTRALIA LEO BURNETT SYDNEY Sydney AUSTRALIA Silver  Lion Use of Technology
BRONZE
SLUMS (HOUSING COLONIES) FOR WORMS GLAXOSMITHKLINE (GSK) MEDULLA COMMUNICATIONS Mumbai INDIA Bronze Lion Print & Poster Craft: Art Direction
STILL ROCKIN' ON BOEHRINGER INGLEHEIM OGILVY COMMONHEALTH AUSTRALIA Sydney AUSTRALIA Bronze Lion Print & Poster Craft: Illustration
TON-TON VOICE SUMO GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA DENTSU INC Tokyo JAPAN Bronze Lion Use of Technology
ADHD SYMPTOM STAMPS JOHNSON & JOHNSON  MEDULLA COMMUNICATIONS Mumbai INDIA Bronze Lion Branded Content: Live Experience
THE CODE WORD BAYER J. WALTER THOMPSON HONG KONG  HONG KONG Bronze Lion Direct and Promo & Activation
ADHD SYMPTOM STAMPS JOHNSON & JOHNSON  MEDULLA COMMUNICATIONS Mumbai INDIA Bronze Lion Direct and Promo & Activation
STILL GOING STRONG BOEHRINGER INGLEHEIM OGILVY COMMONHEALTH AUSTRALIA Sydney AUSTRALIA Bronze Lion Integrated Campaign
STILL ROCKIN' ON BOEHRINGER INGLEHEIM OGILVY COMMONHEALTH AUSTRALIA Sydney AUSTRALIA Bronze Lion Print & Poster Craft: Illustration
MOTHER'S LIPSTICK CHUGAI PHARMACEUTICAL CO. DENTSU YOUNG & RUBICAM Tokyo JAPAN Bronze Lion Film: Cinema, TV and Digital Film Content
JJ-MAN A. MENARINI HONG KONG McCANN HEALTH Hong Kong HONG KONG Bronze Lion Integrated Campaign
CONNECT PEN & NOTEBOOK OTSUKA PHARMACEUTICAL CO. TOPPAN PRINTING Tokyo JAPAN Bronze Lion Direct and Promo & Activation
REMEDIES FOR THE SOUL SEOUL FOUNDATION FOR ARTS AND CULTURE HS AD Seoul SOUTH KOREA Bronze Lion PR
FORWARD THE CURE UHMPANG HOSPITAL FOUNDATION THE LEO BURNETT GROUP THAILAND Bangkok THAILAND Bronze Lion Direct and Promo & Activation
REFUNBILITATION CLINIC GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA DENTSU INC Tokyo JAPAN Bronze Lion Use of Technology
THIS BIKE HAS MS MS AUSTRALIA GREY MELBOURNE  AUSTRALIA Bronze Lion Direct and Promo & Activation

 

Health and Wellness Lions

Title Client Entrant Company Country Prize  Medium
GOLD
X-RAY CASTS FONTERRA BRANDS NEW ZEALAND, ANCHOR COLENSO BBDO Auckland NEW ZEALAND Gold Lion Direct and Promo & Activation
SURGEON TRYOUTS KURASHIKI CENTRAL HOSPITAL TBWA\HAKUHODO Tokyo JAPAN Gold Lion Direct and Promo & Activation
SILVER
PARADISE HILL IT'S NOT OK FCB NEW ZEALAND Auckland NEW ZEALAND Silver Lion Direct and Promo & Activation
SURGEON TRYOUTS KURASHIKI CENTRAL HOSPITAL TBWA\HAKUHODO Tokyo JAPAN Silver  Lion PR
THIS BIKE HAS MS MS AUSTRALIA GREY MELBOURNE  AUSTRALIA Silver  Lion PR
BRONZE
TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND J. WALTER THOMPSON BANGKOK  THAILAND Bronze Lion Direct and Promo & Activation
REWORD HEADSPACE LEO BURNETT MELBOURNE  AUSTRALIA Bronze Lion Use of Technology
PARKINSON'S NSW- THE LUCKY ONES PARKINSON'S NSW J. WALTER THOMPSON Sydney AUSTRALIA Bronze Lion Film Craft: Direction
OLD AGE / SCHOOL BULLY / STUDY STRESS / TRANSGENDER / RAT HOME THE SAMARITANS Y&R SHANGHAI  CHINA Bronze Lion Campaign Print & Poster Craft: Illustration
REWORD HEADSPACE LEO BURNETT MELBOURNE  AUSTRALIA Bronze Lion Digital Craft: User Experience (UX)
YOU'RE ACCEPTED MINUS 18 GPY&R Melbourne AUSTRALIA Bronze Lion Direct and Promo & Activation
DIPPER CONDOMS TATA MOTORS REDIFFUSION Y&R Mumbai INDIA Bronze Lion Direct and Promo & Activation

 

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