Pharmaceuticals giant spends estimated €900m a year.
Separately, WPP retains GSK's US pharma media business.
The fee on the account is estimated at $30 million.
India and Australia take home Pharma Golds, with Che Proximity's The Hearing Test in Disguise winning three Lions and TBWA\India's Blink to Speak winning a Health Grand Prix for Good.
As revenue from blockbuster drugs dries up, brands and media in the pharma space have had to adjust. Sherlynn Tan of Singapore-based MIMS explains what one media owner has done.
Only one-tenth of China's allergy sufferers will choose a nasal spray versus antihistamines or decongestants. Here's how Mediacom and GSK sniffed out a solution.
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