pharma

Jul 14, 2022

How a pharma company created an in-house creative team from scratch

Unlike many brands that take a hybrid approach, this company is committed to a 100% in-housing model. The GM of marketing tells us how it’s done.

Jun 10, 2022

GSK updates brand identity following renewed purpose

REBRANDING EXCERCISES: Having spun off its consumer business, the healthcare giant is looking to refocus itself as a biopharma innovator.

Jun 22, 2021

Lions Health: 2021 Pharma, health and wellness winners

A tech innovation for patients with cystic fibrosis took home the Grand Prix in Pharma, while two Grand Prix were awarded in health & wellness.

Apr 7, 2021

AstraZeneca's vaccine comms: Why 'slick and corporate' isn't always best

The AstraZeneca vaccine is a good jab let down by poor communications. Or so the narrative goes.

Jun 29, 2020

Sanofi puts agencies on alert in global media pitch

Pharmaceuticals giant spends estimated €900m a year.