pharma
Apr 7, 2021
AstraZeneca's vaccine comms: Why 'slick and corporate' isn't always best
The AstraZeneca vaccine is a good jab let down by poor communications. Or so the narrative goes.
Jun 29, 2020
Sanofi puts agencies on alert in global media pitch
Pharmaceuticals giant spends estimated €900m a year.
Dec 13, 2019
IPG's MRM, McCann Health to wrangle GSK global creative pharma along with Publicis
Separately, WPP retains GSK's US pharma media business.
Sep 21, 2019
GSK launches global creative review for pharma business
The fee on the account is estimated at $30 million.
Jun 19, 2018
Pharma winners: Cannes Lions 2018
India and Australia take home Pharma Golds, with Che Proximity's The Hearing Test in Disguise winning three Lions and TBWA\India's Blink to Speak winning a Health Grand Prix for Good.
Apr 20, 2018
Why a niche pharma publisher is getting business from BMW
As revenue from blockbuster drugs dries up, brands and media in the pharma space have had to adjust. Sherlynn Tan of Singapore-based MIMS explains what one media owner has done.
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