pharma
Global forecast: Pharma and healthcare brands shift their ad strategies
Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.
How a pharma company created an in-house creative team from scratch
Unlike many brands that take a hybrid approach, this company is committed to a 100% in-housing model. The GM of marketing tells us how it’s done.
GSK updates brand identity following renewed purpose
REBRANDING EXCERCISES: Having spun off its consumer business, the healthcare giant is looking to refocus itself as a biopharma innovator.
Pharma in focus: how the health sector can maintain its glow post-pandemic
At a roundtable hosted by Campaign and WE Communications, communications and marketing leaders from the healthcare industry discussed how they are responding to unprecedented levels of public scrutiny and why establishing trust among patients and stakeholders has never been more critical.
Lions Health: 2021 Pharma, health and wellness winners
A tech innovation for patients with cystic fibrosis took home the Grand Prix in Pharma, while two Grand Prix were awarded in health & wellness.
AstraZeneca's vaccine comms: Why 'slick and corporate' isn't always best
The AstraZeneca vaccine is a good jab let down by poor communications. Or so the narrative goes.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
