pharma

Jun 29, 2020

Sanofi puts agencies on alert in global media pitch

Pharmaceuticals giant spends estimated €900m a year.

Dec 13, 2019

IPG's MRM, McCann Health to wrangle GSK global creative pharma along with Publicis

Separately, WPP retains GSK's US pharma media business.

Sep 21, 2019

GSK launches global creative review for pharma business

The fee on the account is estimated at $30 million.

Jun 19, 2018

Pharma winners: Cannes Lions 2018

India and Australia take home Pharma Golds, with Che Proximity's The Hearing Test in Disguise winning three Lions and TBWA\India's Blink to Speak winning a Health Grand Prix for Good.

Apr 20, 2018

Why a niche pharma publisher is getting business from BMW

As revenue from blockbuster drugs dries up, brands and media in the pharma space have had to adjust. Sherlynn Tan of Singapore-based MIMS explains what one media owner has done.

Oct 16, 2017

How GSK used Alibaba data to reach a new nasal-spray buyer

Only one-tenth of China's allergy sufferers will choose a nasal spray versus antihistamines or decongestants. Here's how Mediacom and GSK sniffed out a solution.