Unlike many brands that take a hybrid approach, this company is committed to a 100% in-housing model. The GM of marketing tells us how it’s done.
REBRANDING EXCERCISES: Having spun off its consumer business, the healthcare giant is looking to refocus itself as a biopharma innovator.
At a roundtable hosted by Campaign and WE Communications, communications and marketing leaders from the healthcare industry discussed how they are responding to unprecedented levels of public scrutiny and why establishing trust among patients and stakeholders has never been more critical.
A tech innovation for patients with cystic fibrosis took home the Grand Prix in Pharma, while two Grand Prix were awarded in health & wellness.
The AstraZeneca vaccine is a good jab let down by poor communications. Or so the narrative goes.
Pharmaceuticals giant spends estimated €900m a year.
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