It's about perception versus reality. There’s no doubt we have some amazing creative talent in the region. The work we’ve seen over the years has been testament to that.
However, much of that creative energy has been put into proactive work Where an agency does work of its own accord, without a brief, and then approaches a client. -Ed., scam work, or work that is at the fringes of a client’s main campaign rather...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events