From today until 6 October, Burger King fans can take advantage of special offers like the 50c vanilla cone, buy one get one free for BK Sundaes and BK Fusions and free cone day on Wednesday 6 October from 2 to 6pm. These sweet deals is part of Burger King's 'Only with the King, can you enjoy and apology' campaign that sees the fast food giant apologise for not introducing soft serve ice-cream sooner.
"This execution is 50 per cent tongue‐in‐cheek, 50 per cent controversial and 100 per cent novelty – which our customers had come to associate with in our unconventional marketing campaigns. So yes, only with the King, no one has to feel bad about our apology ‐ in fact, we want everyone to enjoy it.” said Philip Ho, head of marketing at Burger King Singapore.
The apology campaign marks the launch of Burger King's new brand campaign 'With the King, you can' to promote its menu expansion and restaurant upgrades. According to a company release, the new campaign and brand attitude is all about empowerment, possibilities, exploration and new experiences.
The new menu sees a 30 per cent increase in items on offer and serves to cement Burger King's position as a lifestyle 'Quick Service' restaurant brand.
New items on the menu include indulgent burgers and a soft serve ice cream menu.
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