Atifa Silk
Aug 11, 2016

Building admirable brands: Johnson & Johnson's Alison Lewis

EXCLUSIVE INTERVIEW: Johnson & Johnson’s first global consumer-sector CMO shares the challenges of delivering global campaigns and meeting local market needs

Lewis discusses the challenges of taking global campaigns into local markets, J&J’s innovation pipeline and the importance of partnerships such as J3, a unit that’s part of IPG Mediabrands dedicated entirely to handling all of J&J’s media needs.

As the first global chief marketing officer of Johnson Johnson’s consumer sector, Alison Lewis is leading a new marketing philosophy and brand framework at the packaged-goods giant. The challenge for Lewis, who took on the role in late 2013, has been to unite the various brands across the different business units under new ways of working and getting a 400-person marketing team fit for the future and collaborating better with agencies and partners in local markets. The task...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Pass the salt…or more likely microplastic
Premium
11 hours ago

Pass the salt…or more likely microplastic

Green is the New Black releases new film ‘Plastic Salt’ with Dentsu Singapore on World Earth Day.

Premium
Japan's 'hanko' stamps are decimating elephants, WildAid says
Premium
11 hours ago

Japan's 'hanko' stamps are decimating elephants, ...

A piece of intricate animation to mark Earth Day points out that wooden stamps work just as well as ivory ones.

Premium
How it really works... visual recognition technology
Premium
11 hours ago

How it really works... visual recognition technology

AIQ CEO: "We feel that vision tech is going to come to a point that it will replace our day-to-day behaviours."

Premium
Culture marketing is the secret weapon for success in China
Premium
12 hours ago

Culture marketing is the secret weapon for success ...

For a luxury brand to get Chinese consumers deeply engaged, a new process is needed.