johnson johnson

Jun 24, 2020

Purpose vs opportunism: The challenge for 'fairness' brands belatedly discovering their souls

Exiting the contentious whitening-cream market shows how personal care brands struggle to deal with a muddle of profits, prejudice and purpose.

Jun 20, 2018

'Fans helped us find our purpose': How J&J is re-staging its baby business

Why the venerable brand is going through a reinvention of everything from its products to its mode of communication with consumers.