Ben Bold
Jan 13, 2020

British advertisers condemn Facebook's refusal to ban or fact-check micro-targeted political ads

Google and Twitter have both made moves to stem lies in political advertising.

The UK's Institute of Practitioners in Advertising IPA has expressed its disappointment at Facebook’s decision not to ban political ads that use micro-targeting and spurious claims to sway voter opinion a practice that the industry body says is open to abuse and has been demonstrably abused in the recent past.

The retort comes as Facebook doubled down on its refusal to restrict untruthful or deceitful political ads and micro-targeting. The platform said it...

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