Arif Durrani
Jan 29, 2015

Bloomberg launches business hub

Bloomberg has expanded its media footprint with the launch of a new flagship media site, Bloomberg Business, designed to broaden the financial giant's remit in the business world.

Bloomberg's Justin Smith
Bloomberg's Justin Smith

The Bloomberg Business site launched yesterday. Bloomberg Business is a key component of a strategic plan to streamline the group’s existing media assets while developing verticals such as politics, tech and fashion. 

As well as exploring new sectors in depth with dedicated regional teams, Bloomberg Business also includes content from Bloomberg TV, Bloomberg Businessweek, opinion website Bloomberg View, and stories that go out to terminal subscribers via Bloomberg News. The group can already draw on the resource of more than 2,000 journalists worldwide.

The launch forms part of ambitious plans to boost Bloomberg Media’s role within the group, with the aim of attracting a wider audience and new advertising revenues. It positions the financial company, cofounded in 1981 by Michael Bloomberg, the billionaire and former mayor of New York, more as a direct competitor to the likes of the Financial Times and new comer Business Insider.

Read the full story on Campaign UK. 

This article was first published on campaignlive.co.

Campaign Asia-Pacific interviewed Bloomberg Media CEO Justin Smith (pictured) in our December/January issue.

 

Source:
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