In this industry, trends tend to get shrunk into simple, reductive terms that represent a whole swathe of things people don’t fully understand yet, but know it’s important to talk about. Social. Digital. Big data. AI.
For 2018, we have our new term blockchain. However, this is not a term or trend to simply sprinkle liberally into conversation. Not a fad that'll be forgotten in a few months. It’s a true game-changer, and everyone...
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