Ben Tsang moves from McCann Hong Kong to Hdtmedia Shanghai

The SVP role has been filled by Hdtmedia COO Tao Li (李涛) for a while. With the expansion of the company, it became increasingly necessary to have a dedicated person for this job, according to Hdtmedia CEO Clarence Zheng (郑斌).

"To strengthen our influence in the industry, we need a good leader to undertake this task," Zheng said. "His extensive advertising and marketing experience, as well as good customer relationships, will bring success to our future development."

Prior to serving as McCann's vice president of business development in Hong Kong from 2011 to 2013, Tsang was managing director of its event-marketing arm Momentum from 2008 to 2010.

Before that, the Hong-Kong native was responsible for Leo Burnett's Beijing office and ARC's North China operations.