Charlotte Flach
Dec 18, 2017

BCD Meetings & Events acquires Grass Roots

The acquisition is set to strengthen the agency's global service offering.

BCD Meetings & Events acquires Grass Roots

BCD Meetings & Events (BCD M&E) has signed an agreement to acquire Grass Roots Meetings & Events from Blackhawk Network Holdings, Inc. 

The acquisition is set to strengthen the agency's global service offering as Grass Roots currently has operations in Singapore, New York, Dusseldorf, Zurich and across the UK.

BCD M&E will welcome 220 employees across various markets, along with expanded venue sourcing services and client management solutions.

"We have been investing to grow our global presence and service offering over the last three years," said Scott Graf, BCD M&E global president (pictured). "This acquisition is about strengthening local event operations, offering new venue sourcing technology and expanding our delegate management solution."

David Taylor, managing director, Grass Roots Meetings & Events, said: "We have always focused on developing a team of experts with a deep understanding of not just the market but also what our customers need. Being a part of a global organisation that is focused on being a leader in corporate meetings and events will open new doors of opportunity for both our customers and our employees."

Grass Roots was acquired by Blackhawk Network in 2016. It will retain ownership of the Grass Roots parent company.

This article was first published on C&IT


Related Articles

Just Published

5 hours ago

Why your ad next to trendy pimple-popping, mukbang, ...

A new report from Channel Factory and Magna shows that while consumers are entertained by misguided ads, advertisers will not be amused by the results of content-ad misalignment.

6 hours ago

GrabFood versus GoFood: The rivalry only escalates ...

Deep discounts and promotions are keeping competition delivered hot and fresh via apps touting ever-more convenience and integrations.

7 hours ago

Expectant humans and animals get a say in Hyundai film

The carmaker uses maternal humans and wildlife to communicate a message about its commitment to mother earth.

9 hours ago

Stephen Li departs as OMD APAC CEO

Li is on gardening leave until November and a search for a replacement is underway.