BCD Meetings & Events (BCD M&E) has signed an agreement to acquire Grass Roots Meetings & Events from Blackhawk Network Holdings, Inc.
The acquisition is set to strengthen the agency's global service offering as Grass Roots currently has operations in Singapore, New York, Dusseldorf, Zurich and across the UK.
BCD M&E will welcome 220 employees across various markets, along with expanded venue sourcing services and client management solutions.
"We have been investing to grow our global presence and service offering over the last three years," said Scott Graf, BCD M&E global president (pictured). "This acquisition is about strengthening local event operations, offering new venue sourcing technology and expanding our delegate management solution."
David Taylor, managing director, Grass Roots Meetings & Events, said: "We have always focused on developing a team of experts with a deep understanding of not just the market but also what our customers need. Being a part of a global organisation that is focused on being a leader in corporate meetings and events will open new doors of opportunity for both our customers and our employees."
Grass Roots was acquired by Blackhawk Network in 2016. It will retain ownership of the Grass Roots parent company.
This article was first published on C&IT