CIC Weekly Buzz
Aug 26, 2010

BBS tops chart for Chinese Valentine's Day buzz : CIC

CHINA - BBS has emerged as the social media channel of choice for Chinese Valentine's Day, celebrated on 16 August this year.

Chinese Valentine's Day is also known as the Double Seven Festival as it falls on the 7th day of the 7th lunar month on the Chinese calender.

The 16th was the buzz peak for the holiday and it is interesting to see that buzz on this day was dominated by BBS. Of the 3,371 total mentions of Valentine’s Day, 68 per cent were found on BBS versus blogs, microblogs, news, social networking and video site channels.

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