valentines day

Feb 14, 2024

Clemenger BBDO puts a twist on a classic ritual to raise awareness for bowel cancer this Valentine's Day

The campaign taps into the ritual of chocolate-gifting on Valentine's Day to cleverly raise awareness about the perils of colorectal cancer—amongst the deadliest diseases affecting those aged between 25 to 55.

Feb 8, 2024

Swipe right: Tinder's new SEA campaign taps into Gen Z's fearless approach to dating

From fleeting sparks to enduring romances, Tinder's latest Valentine's campaign for the region promises a connection for all.

Feb 14, 2023

Wooing brand love and cost efficiencies

On Valentine's Day, brands are ardently wooing consumers to stay at the forefront of their minds and to preserve their loyalty. Those brands that truly comprehend and hold dear to their target audience's values, attitudes, and behaviors will stand out.

Feb 14, 2022

Protected sex has never been sexier: Our favourite condom ads for Valentine's Day

Frisky film festival: Whether you love or hate this day devoted to lovers, please enjoy this roundup of some of our most-adored condom campaigns.

Feb 11, 2021

The way you make me feel: Striking the right sentiment with consumers and context this Valentine's Day

Evidence shows that when customers feel connected to brands, they increase their spending. For Valentine’s Day, Integral Ad Science's Laura Quigley reviews how technology can help brands keep sentiment and emotion at the core of ad placements.

Feb 14, 2020

This Valentine’s Day, consider how your brand strategy ignites love

IAS gives relationship advice to brands looking to enter long-lasting relationships with consumers.