The way you make me feel: Striking the right sentiment with consumers and context this Valentine's Day
Evidence shows that when customers feel connected to brands, they increase their spending. For Valentine’s Day, Integral Ad Science's Laura Quigley reviews how technology can help brands keep sentiment and emotion at the core of ad placements.
IAS gives relationship advice to brands looking to enter long-lasting relationships with consumers.
Just in time for V-Day, a sweet new campaign by Science Centre Singapore.
Sakay.ph and MullenLowe Philippines created a feature that finds the halfway point between you and your significant other.
This Valentine's Day, Google wants to help singletons purge themselves of any memories of a former lover.
'I'm Drinking It For You' celebrates love and low-carb alcohol in an entertainingly non-cheesy way.
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