Staff Reporters
Aug 28, 2017

Brands mark Qixi Festival, the original Chinese Valentine's Day

Durex, Mobike, YSL, Vivo and NetEase are among the brands making reference to one of China's several love-related holidays.

YSL

Chinese consumers celebrate several rounds of Valentine's Day in a year. In addition to the ubiquitous 14 February, there's also Yuan Xiao Jie, which falls on the 15th day of the first lunar month, and 20 May, or 520, which sounds like 'I love you' in Mandarin.

But Qixi, which this year falls on today the seventh day of the seventh lunar month, is the mother of all Chinese Valentine's Days, with a long...

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