The operations will be located within BBH’s Singapore’s premises and will service BBH and its clients in the region, starting early April.
The Mill, based in London, New York and Los Angeles, is highly awarded and have produced some of the world’s most outstanding work across the film, digital, TV, games and music industries.
Recent work by The Mill includes the film ‘The Chronicles Of Narnia: Voyage Of The Dawn Treader’ and commercials such as Old Spice ‘The man you could smell like’, Cadbury’s Daily Milk ‘Eyebrows’ and Nike ‘Write the future’.
The Mill and BBH have worked together for over 21 years in the UK and Singapore, collaborating on campaigns such as Levi's ‘Swimmer’, the current Axe/ Lynx ‘Even angels will fall’ work with BBH UK, and the recent launch of the Singapore Tourism Board’s global destination brand campaign ‘YourSingapore’ with BBH Asia-Pacific.
John Hadfield, CEO, BBH Asia-Pacific, said, “Through this partnership, we’re bringing world class digital and post production talent into the business, to sit and work with us all. Now, who wouldn’t want that? “
The [email protected] will be set up by Neil Evely, head of operations at The Mill, together with 2D and 3D operators John Thornton and Aiden Gibbons from the London facility.
Paul Ward, head of operations, BBH Asia said, “It's great news and an opportunity to drive our overall production and creative standards even higher - whilst improving work sharing links to our offices elsewhere within the group. BBH have worked with The Mill for a long time, creating some of our most famous and talked about work, which is of course what we aim to do with them here”.
Robin Shenfield, CEO of The Mill Group, said, “The Mill’s creative partnership with BBH continues to grow. We look forward to bringing our talent and passion for creativity to Asia, a new market for The Mill. We know that working in collaboration with BBH, we will together have the opportunity to do great work.”