Sara Kimberley
Jun 10, 2011

BBH lands global Sol creative business

GLOBAL - Sol, the Heineken-owned Mexican beer brand, has handed its global advertising account to Bartle Bogle Hegarty ahead of a major ad push.

Sol partners with BBH as part of a global push

BBH won the pitch, handled by Creative Brief, against Amsterdam Worldwide, Santo and TBWA London.

Sol began the review in February as it looks to establish a new global positioning and raise its awareness outside of the countries where it is well established, such as Mexico and Latin America.

The appointment will strengthen BBH’s existing relationship with Sol’s parent company Heineken, for which it already handles Kronenbourg.

Heineken...

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