Staff Reporters
Jun 13, 2012

BBDO drives participants for Habitat for Humanity barefoot walk

SINGAPORE - BBDO Proximity has partnered with global organisation Habitat for Humanity to drive participation in the charity's annual 'Bare your sole' fundraising event.

BBDO drives participants for Habitat for Humanity barefoot walk

Habitat for Humanity is a global organisation with a mission to ensure everyone has a decent place to live.

The 5km 'Bare your sole' walk saw over 5,000 people kick off their shoes in support of building projects for the less fortune in the region.

BBDO Proximity was tasked with driving participation through ATL, BTL and through-the-line executions, featuring a foot comprised of various buildng materials as the key visual. 

BBDO SEA president Jean Paul Burge was presented with a plaque before the event in recognition of the agency's support (pictured above). In July, Burge will take 40 employees from BBDO Proximity Singapore to Batam to help build homes for four families in need. 

Thanking BBDO for their support, Yong Teck Meng, national director of Habitat for Humanity Singapore, said, "We have received much positive feedback on the work BBDO has produced for us, encouraging Singaporeans to get involved, take off their shoes and come together to make this year’s event the most successful yet.”


Related Articles

Just Published

2 hours ago

Kasikornbank challenges workplace tropes in ...

A boss who only wants their way? Suck-up behaviour in the office? A lack of investment in workplace facilities? Not at our bank, Kasikornbank promises.

3 hours ago

40 Under 40 2022 to be revealed on Dec 7

Following multiple rounds of judging, Campaign will reveal the final list tomorrow.

3 hours ago

Spikes Asia announces full 2023 juries

See the 110 APAC industry experts selected to serve on Spikes' 15 juries. The region's top industry awards programme is currently open for entries.

4 hours ago

Fashionably ate: Why luxury fashion brands are ...

Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and food one brand extension gone too far?