ASIA-PACIFIC - After two and a half years as technical director at BBDO Proximity, Laurent Thevenet has joined RGA as technology director. His ambition is to put the Singapore office on the creative and technological map within the RGA global network.
Laurent Thevenet is a coder turned creative technologist. Lacking any agency or marketing background, he instead brings a startup mentality to his technical director role at BBDO Proximity in Singapore. Here, Thevenet offers practical advice to marketers who want to maximise creative tech and the mindset that comes with it.
Nick Cakebread, MD of BBDO Proximity Live, shares five tips for developing a successful strategy for luxury brands to engage with China’s growing group of highly affluent consumers.
SINGAPORE – Cat food brand Sheba is encouraging pet owners to create Facebook 'brand pages' for their cats as part of its latest campaign in Singapore.
SINGAPORE - BBDO Proximity has partnered with global organisation Habitat for Humanity to drive participation in the charity's annual 'Bare your sole' fundraising event.
SHANGHAI - AKQA has appointed David Hunt as it new general manager of the Shanghai office. He came on board in mid December, and is reporting to Stuart Sproule, the agency’s managing director of San Francisco and Shanghai.
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