bbdo proximity
Laurent Thevenet leaves BBDO Proximity for RGA Singapore
ASIA-PACIFIC - After two and a half years as technical director at BBDO Proximity, Laurent Thevenet has joined RGA as technology director. His ambition is to put the Singapore office on the creative and technological map within the RGA global network.
What marketers can learn from creative coders
Laurent Thevenet is a coder turned creative technologist. Lacking any agency or marketing background, he instead brings a startup mentality to his technical director role at BBDO Proximity in Singapore. Here, Thevenet offers practical advice to marketers who want to maximise creative tech and the mindset that comes with it.
Five tips for engaging affluent consumers in China
Nick Cakebread, MD of BBDO Proximity Live, shares five tips for developing a successful strategy for luxury brands to engage with China’s growing group of highly affluent consumers.
Sheba asks pet owners to create Facebook cat pages
SINGAPORE – Cat food brand Sheba is encouraging pet owners to create Facebook 'brand pages' for their cats as part of its latest campaign in Singapore.
BBDO drives participants for Habitat for Humanity barefoot walk
SINGAPORE - BBDO Proximity has partnered with global organisation Habitat for Humanity to drive participation in the charity's annual 'Bare your sole' fundraising event.
AKQA names David Hunt as new general manager of Shanghai office
SHANGHAI - AKQA has appointed David Hunt as it new general manager of the Shanghai office. He came on board in mid December, and is reporting to Stuart Sproule, the agency’s managing director of San Francisco and Shanghai.
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