bbdo proximity

Apr 28, 2015

Laurent Thevenet leaves BBDO Proximity for RGA Singapore

ASIA-PACIFIC - After two and a half years as technical director at BBDO Proximity, Laurent Thevenet has joined RGA as technology director. His ambition is to put the Singapore office on the creative and technological map within the RGA global network.

Mar 25, 2015

What marketers can learn from creative coders

Laurent Thevenet is a coder turned creative technologist. Lacking any agency or marketing background, he instead brings a startup mentality to his technical director role at BBDO Proximity in Singapore. Here, Thevenet offers practical advice to marketers who want to maximise creative tech and the mindset that comes with it.

Mar 7, 2013

Five tips for engaging affluent consumers in China

Nick Cakebread, MD of BBDO Proximity Live, shares five tips for developing a successful strategy for luxury brands to engage with China’s growing group of highly affluent consumers.

Dec 21, 2012

Sheba asks pet owners to create Facebook cat pages

SINGAPORE – Cat food brand Sheba is encouraging pet owners to create Facebook 'brand pages' for their cats as part of its latest campaign in Singapore.

Jun 13, 2012

BBDO drives participants for Habitat for Humanity barefoot walk

SINGAPORE - BBDO Proximity has partnered with global organisation Habitat for Humanity to drive participation in the charity's annual 'Bare your sole' fundraising event.

Jan 11, 2012

AKQA names David Hunt as new general manager of Shanghai office

SHANGHAI - AKQA has appointed David Hunt as it new general manager of the Shanghai office. He came on board in mid December, and is reporting to Stuart Sproule, the agency’s managing director of San Francisco and Shanghai.