Jul 7, 2014

Reaching diverse consumer groups: High-net-worth ...

As part of the Asia's Top 1000 Brands report, we asked a series of experts to provide insight into effective communication with specific consumer groups. In this second instalment, BBDO's Nick Cakebread discusses Asia's growing millionaire set.

Mar 7, 2013

Five tips for engaging affluent consumers in China

Nick Cakebread, MD of BBDO Proximity Live, shares five tips for developing a successful strategy for luxury brands to engage with China’s growing group of highly affluent consumers.