The Sydney-based agency Three Drunk Monkeys has filled the 60-second TV ad with astonishing facts and stylish animations. Who would have thought a pencil can draw a line 53km long and that a snail can sleep up to three years?
The print ad follows two paths of an imaginary character. One takes on the dull route of sitting at home and eating cheese, while the other route follows an interesting road of exploration.
BBC Knowledge is a subscription-based channel under pay-TV Foxtel in Australia. The campaign aims to encourage more people to tune into the channel and step up BBC's game against competitors including Discovery and National Geographic.
BBC Knowledge expanded the channel into an advertising platform in Asia last September, following a launch in Hong Kong Cable.
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Credits:
Project A Little Knowledge Goes a Long Way
Client BBC Worldwide
Creative agency Three Drunk Monkeys, Sydney
Executive creative directors Justin Drape, Scott Nowell
Creative director Noah Regan
Copywriter Damian Fitzgerald
Art director Matt Heck
Agency producers John Ruggiero, Thea Carone
Print producer Chris Benson
Print designer Mitchell Annear
Group content director Dan Beaumont
Content manager Brad Firth
Production company Grandchildren
Exposure Television, print
The print ad follows two paths of an imaginary character. One takes on the dull route of sitting at home and eating cheese, while the other route follows an interesting road of exploration.
BBC Knowledge is a subscription-based channel under pay-TV Foxtel in Australia. The campaign aims to encourage more people to tune into the channel and step up BBC's game against competitors including Discovery and National Geographic.
BBC Knowledge expanded the channel into an advertising platform in Asia last September, following a launch in Hong Kong Cable.
Credits:
Project A Little Knowledge Goes a Long Way
Client BBC Worldwide
Creative agency Three Drunk Monkeys, Sydney
Executive creative directors Justin Drape, Scott Nowell
Creative director Noah Regan
Copywriter Damian Fitzgerald
Art director Matt Heck
Agency producers John Ruggiero, Thea Carone
Print producer Chris Benson
Print designer Mitchell Annear
Group content director Dan Beaumont
Content manager Brad Firth
Production company Grandchildren
Exposure Television, print
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