Reporting to regional chairman Tim Isaac, Sinha continues to be based in Mumbai, but will spend a considerable amount of his time working with offices across the network.
He will be an integral part of the regional leadership team, working in partnership with Isaac, regional ECD Sonal Dabral and managing partner David Meredith, to deliver on the business plan for the network.
His responsibilities include the development and management of a top caliber planning community, delivering business anchored thought leadership, as well as driving the agency’s reputation at creative and effectiveness awards.
Isaac said, “Dheeraj is one of our brightest stars. He is keen to work on a larger canvas and to be involved where it is most needed and helpful to the network and our planning community. I am positive that he will rise up to this leadership challenge to play a significant role in helping us achieve our business vision and goals."
Sinha joined Bates 141 in 2005. Most recently, he celebrated the launch of his book, Consumers India – Inside the Indian Mind and Wallet, a practitioner’s account of how a new India is shaping up and what it wants in life and in consumption.