Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Aug 30, 2013
Banking on fragrance and music to attract customers
ASIA-PACIFIC - Don't be surprised to find your bank filled with the aroma of the finest white rose or citrusy tangerine while Beethoven plays in the background, as banks in the region are increasingly using music and fragrance to attract consumers and differentiate their brands.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Aug 3, 2022
Suresh Balaji, Sunshine Farzan land global ...
Aug 18, 2022
Publicis Groupe bags Standard Chartered's global ...
Jan 27, 2022
Women to Watch Greater China 2022: Aileen Yuan, ...
Just Published
1 day ago
How smarter mobile ads are beating big-budget ...
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
.png&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
EssenceMediacom retains top spot in April's APAC ...
OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.
1 day ago
Why it’s time we took Singaporean content creators ...
Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.
.png&h=268&w=401&q=100&v=20250320&c=1)
1 day ago
Changi Airport ropes in Aussie influencers to ...
A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.